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#86Film & TVOrigin: Television

Squid Game

Netflix Worldwide Entertainment LLC

Market Cap

$900.0M

QuietUpdated Apr 27, 2026

Composite Score

86.3

Weighted average across our Five Pillars methodology: Revenue, Licensing, Brand Value, Fan Base, and Cultural Impact.

Market Cap History (18 Months)
Valuation Breakdown

Five Pillars Breakdown

How is this calculated?
Revenue
$900.0M
Licensing
75/100
Brand Value
90/100
Fan Base
85/100
Cultural Impact
95/100
Rank Trajectory (18 Months)Currently #86

Rank recalculated from each monthly market-cap snapshot. Lower is better.

Squid Game is a South Korean survival drama television series created by Hwang Dong-hyuk and owned by Netflix Worldwide Entertainment LLC. It debuted in 2021 and quickly became a...

Since its release, Squid Game has expanded beyond the original TV series into a broad franchise. Netflix has filed numerous trademarks globally to protect and monetize the IP,...

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