IP
IPMarketCap.

Our Methodology

We've developed a comprehensive scoring system that evaluates intellectual properties across five key dimensions. Each metric is weighted equally at 20% to provide a balanced and fair valuation of every IP in our database.

5

Pillars

20%

Equal Weight

50+

Data Sources

Weekly

Cadence

The Five Pillars

Every IP is scored 0–100 on each pillar, then averaged into a single composite score.

Revenue

Weight: 20%

Total annual revenue generated through direct sales, box office, streaming, and merchandise.

What we measure

  • Box office and theatrical earnings
  • Streaming revenue and licensing deals
  • Merchandise and product sales
  • Video game sales and in-app purchases
  • Theme park and experience revenue

Sources: Annual reports, industry databases, and financial disclosures

Licensing

Weight: 20%

Value derived from licensing agreements, partnerships, and brand collaborations.

What we measure

  • Active licensing agreements count
  • Estimated licensing revenue
  • Brand partnership values
  • Sponsorship and endorsement deals
  • Cross-promotional agreements

Sources: Licensing industry reports, partnership announcements, and market analyses

Brand Value

Weight: 20%

Intangible asset value based on brand recognition, equity, and market positioning.

What we measure

  • Brand awareness and recognition surveys
  • Consumer sentiment analysis
  • Market share within category
  • Brand loyalty metrics
  • Premium pricing power

Sources: Brand valuation firms, consumer research, and market studies

Fan Base

Weight: 20%

Size and engagement of the community across social media, fan sites, and events.

What we measure

  • Social media followers and engagement
  • Fan community size and activity
  • Convention and event attendance
  • Fan-generated content volume
  • Online search interest trends

Sources: Social media platforms, Google Trends, and community analytics

Cultural Impact

Weight: 20%

Influence on popular culture, media presence, and cross-generational appeal.

What we measure

  • Media mentions and press coverage
  • Academic and cultural references
  • Cross-generational recognition
  • Influence on other media and IPs
  • Awards and critical recognition

Sources: Media monitoring, cultural studies, and critical analysis

How the Composite Score Works

Revenue

20% weight

Licensing

20% weight

Brand Value

20% weight

Fan Base

20% weight

Cultural Impact

20% weight

Composite Score

(R + L + B + F + C) ÷ 5 = 0–100

The composite score is then mapped to a market capitalization range based on comparable IP transactions and valuations.

Data Sources & Collection

Aggregated from authoritative sources across four domains.

Financial Data

  • Annual reports and SEC filings
  • Industry financial databases
  • Box office tracking services
  • Streaming platform analytics

Market Intelligence

  • Licensing industry reports
  • Brand valuation studies
  • Consumer research surveys
  • Market analysis reports

Social & Engagement

  • Social media analytics platforms
  • Search trend data (Google Trends)
  • Community engagement metrics
  • Fan site and forum analytics

Cultural Analysis

  • Media monitoring services
  • Academic and cultural studies
  • Awards and recognition tracking
  • Critical review aggregators

Weekly Updates

Rankings are refreshed every week to incorporate the latest financial data, social metrics, and market developments.

Event-Driven Updates

Major events like acquisitions, blockbuster releases, or significant news may trigger immediate updates to reflect market impact.

Frequently Asked Questions

See the methodology in action

Explore live IP rankings powered by the five-pillar composite score.