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Update
↑ Positive for Star WarsAug 25, 2026

LEGO reports Star Wars as a bestselling theme in first-half sales update

LEGO said Star Wars remained one of its bestselling product ranges as overall sales rose sharply in the first half. That indicates continued consumer demand for Star Wars-branded merchandise and supports licensing economics.

Why it matters for valuation

Strong merchandise performance signals healthy consumer demand and licensing value.

More on Star Wars

  • ESPN, Lucasfilm and the NFL to put Super Bowl LXI in ‘a galaxy far, far away’ with Star Wars Funday Football on Disney+, Disney Channel and Disney XD

    Oct 20, 2026

  • EA launches Star Wars Zero Company on PC and consoles

    Aug 27, 2026

  • Disney announces Ahsoka Season 2 premiere date at D23

    Aug 23, 2026

  • Disney reveals Star Wars: Starfighter with Ryan Gosling and May 2027 theatrical date

    Aug 23, 2026

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