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↑ Positive for PokémonAug 1, 2026

The Pokémon Company expands LEGO Pokémon lineup with new sets available August 1

The Pokémon Company announced the next wave of LEGO Pokémon sets and said they went on sale August 1 in the US, Canada, and UK through LEGO.com, LEGO Stores, and Pokémon Center. The release expands a licensed merchandise partnership with direct consumer-product revenue implications.

Why it matters for valuation

Expanded licensed product sales and stronger retail presence across major markets.

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