#89ToysOrigin: Toy
Barbie
Mattel, Inc.
Market Cap
$701.0M
QuietUpdated Apr 27, 2026
Composite Score
91.3
Weighted average across our Five Pillars methodology: Revenue, Licensing, Brand Value, Fan Base, and Cultural Impact.
Market Cap History (18 Months)
Valuation Breakdown
Five Pillars Breakdown
How is this calculated?Revenue
$1.5B
Licensing
90/100
Brand Value
95/100
Fan Base
85/100
Cultural Impact
95/100
Rank Trajectory (18 Months)Currently #89
Rank recalculated from each monthly market-cap snapshot. Lower is better.
Barbie is an iconic doll character created by Ruth Handler, co-founder of Mattel, Inc., and introduced in 1959. Inspired by the German Bild Lilli doll, Barbie quickly became a...
Barbie has been adapted and licensed across numerous media and product categories. Since the 1980s, Mattel has produced television shows, cartoons, and movies featuring Barbie,...
