#85ToysOrigin: Toy
Hot Wheels
Mattel, Inc.
Market Cap
$1.0B
SteadyUpdated Apr 27, 2026
Composite Score
85.0
Weighted average across our Five Pillars methodology: Revenue, Licensing, Brand Value, Fan Base, and Cultural Impact.
Market Cap History (18 Months)
Valuation Breakdown
Five Pillars Breakdown
How is this calculated?Revenue
$500.0M
Licensing
85/100
Brand Value
90/100
Fan Base
80/100
Cultural Impact
85/100
Rank Trajectory (18 Months)Currently #85
Rank recalculated from each monthly market-cap snapshot. Lower is better.
Hot Wheels is an American media franchise and brand of scale model cars invented by Elliot Handler and introduced by Mattel on May 18, 1968. Originally designed as children's...
Hot Wheels has been extensively adapted and licensed across multiple media and product categories. Beyond the core die-cast toy cars and track sets, the brand has expanded into...
