#87ToysOrigin: Toy
Bratz
MGA Entertainment
Market Cap
$800.0M
SteadyUpdated Apr 27, 2026
Composite Score
76.3
Weighted average across our Five Pillars methodology: Revenue, Licensing, Brand Value, Fan Base, and Cultural Impact.
Market Cap History (18 Months)
Valuation Breakdown
Five Pillars Breakdown
How is this calculated?Revenue
$120.0M
Licensing
75/100
Brand Value
78/100
Fan Base
70/100
Cultural Impact
82/100
Rank Trajectory (18 Months)Currently #87
Rank recalculated from each monthly market-cap snapshot. Lower is better.
Bratz is a global fashion-doll franchise created by designer Carter Bryant and launched by MGA Entertainment in 2001; the brand was developed to offer an edgier, more...
Since its 2001 debut, Bratz has been licensed and adapted widely across toys, media, and consumer products. Toys: The core business has been fashion dolls and accessories,...
